The Amethyst Stone Story

Why the Amethyst Stone?

The purple Amethyst stone is considered the most powerful and protective stone in the world - and it is known for its beauty and healing purposes. It has been treasured and sought after throughout the ages for its stunning colors and its ability to stimulate the mind and emotions to make its owners look and feel really good.

What does the Amethyst stone symbolize? The gem's purple colors represent purity of spirit. Its purplish and reddish hues represent its purifying effects.

What traditional powers does Amethyst have? It is believed to be a natural tranquilizer. Relieve stress and strain. Soothe irritability. Balance mood swings. Dispel anger, rage, fear and anxiety. And It alleviates sadness and grief, and dissolve negativity.

Amethyst is believed to bestow courage and strengthen relationships. Valued for its spiritual healing properties. Known as a crystal that brings cleansing, protection, and inspiration.

That is why we aspire to be like the Amethyst stone! It symbolizes who we are. What we do. How we do it.

So join us to experience all that our Amethyst culture of Beauty and Health can mean for you.